American Personal & Private Chef
Institute & Association!
Personal Chefs Welcome Private Chefs to Ranks
American Personal Chef Association rebrands with expanded name and mission
SAN DIEGO, October 10, 2006 ? At the conference cellebrating its 10th anniversary, the American Personal Chef Association announced that it is now the American Personal & Private Chef Association (APPCA). The declaration was made by Candy Wallace, founder and executive director of APPCA, at the association’s 2006 Personal Chef Summit at the Town and Country Resort in San Diego, Oct. 9.
With the announcement, APPCA immediately began accepting private chefs across the United States as members. The move by the association to embrace private chefs speaks to continuing leadership in the foodservice industry and fostering culinary comradeship, said Wallace.
Under its new brand, APPCA will extol membership benefits to private chefs that mirror those awarded to personal chefs, with an emphasis on employment, professional development and self-promotion.
Other highlights marking the new APPCA include:
launch of a national social-awareness campaign to encourage family members to dine together more frequently
creation of revolutionary business-operation software
addition of a student-member category with discounted membership fee
continuing-education scholarships for professional culinarians
scheduling of a 2007 culinary-training tour to Parma, Italy
a revitalized Web site and launch of bimonthly e-newsletter, “ŕ la minute”
a new association logo
For more information on the American Personal & Private Chef Association, call (800) 644-8389, e-mail firstname.lastname@example.org, or visit www.personalchef.com.
The American Personal & Private Chef Association (APPCA), founded in 1996 as the American Personal Chef Association, promotes the “business of doing business” as a personal or private chef through ongoing peer interaction and education while fostering professionalism in all aspects of cookery. Through its Institute and education partners, APPCA offers sound training in establishing successful and fulfilling careers.